Richness and Reach

": there is a universal trade-off between richness and reach. The trade-off is fairly simple. “Richness” means the quality of information, as defined by the used: accuracy, bandwidth, currency, customization, interactivity, relevance, security and so forth. “Reach” means the number of people who participate in the sharing of that information." Blown to Bits, Philip Evans and Thomas S. Wurster

Couldn't be stated more simply, and in golf course architecture... richness has proven critical. Find a great golf course, and you'll find an architect was leading the effort.

Reach... more projects translates to less time for yours.

If a golf course is to be unique, who is going to explain what is unique, what should be strictly followed, and what is open to interpretation? Who will discover and implement the vital alterations? These don't show up according to an architect's infrequent visits. Only the architect really knows, and if he is on-site daily, he'll know the property intimately, and his decision making based on a "richer" understanding of the property, weather and the individuals doing the building.

Daily leadership during construction is the ultimate in "richness", and has proven to produce the best performances... simply because workers get up-to-the-minute, "quality" information.

Tony Ristola
agolfarchitect.com
agolfarchitect@yahoo.com+49 (0)173 450 4552
+1(909) 581 0080