Technology is not value

Technology is not value. Technology is not value. Technology is not value. Technology is only a means of delivering value. Value has to be designed.

More and more technology will not provide value.

Creativity is by far the cheapest way of getting added value from existing assets.

Information and analysis are far from enough. They are merely the baseline.

You can analyse the past but you have to design the future. Edward de Bono

"Creativity", the architect leading construction on a daily basis is the greatest way to add tremendous value. He can adjust, communicate, opportunity seek and monitor work as it is being built. No surprise this is how the truly great courses (which is different from those marketed as "great') were constructed.
Technology is nice when you have a mountainside to blow down. It helps predict cuts, fills and materials... but once that mass of prep-work is done (like a chef preparing all the ingredients before the evening rush hour)... it's still best to have an architect leading construction of the golf course.

"Technology is not value." People, committed leaders have value.

After all... after all the technology, it's still a set of plans builders have to interpret... and do you really want a golf course built precisely as planned. NO! Why? This would indicate a mass of missed opportunities to improve the project. It's the difference between a paint-by-numbers kit, and a work of fine art.

Tony Ristola
agolfarchitect.com
agolfarchitect@yahoo.com
+49 (0)173 450 4552
+1(909) 581 0080